When television was invented, prognosticators were quick to predict the demise of radio. Who would listen to something when they could listen and see it at the same time?
But today, radio remains a strong media force because it delivers something that television cannot. It provides access to information not available to people with access only to television.
As fleet telematics have become more widely used, some fleet managers have wondered if telematics would supercede How’s My Driving services as a way of providing safety information.
The answer has been “no”–and for the same reasons that radio is still with us. How’s My Driving services offer important information that telematics cannot. And it’s information that fleet managers need to do their jobs well.
The fact is that most collisions are caused by drivers’ unsafe actions and behaviors–up to 90% as per a study by the U.S. Department of Transportation.
Some of these actions and behaviors can be picked up by telematics. For example, high rates of speed, rapid acceleration, hard braking, etc. However, there are many that go unnoticed by telematics. Here are a few examples of things telematics doesn’t tell you. They are gleaned from safety managers who know and use both programs.
Speeding through a school zone or a residential area.
Making unsafe lane changes, failing to maintain the lane, or weaving in traffic.
Distracted driving, caused by a driver who is texting or using a cell phone.
Dishonoring the right of way, running stop signs, red lights, or disobeying other traffic-control devices.
Damaging your brand, not only by being unsafe, but also by being discourteous to other drivers, pedestrians, and clients.
For a complete solution, telematics and How’s My Driving services work hand-in-glove to provide an early-warning system. The goal of both of these services is to help fleet managers identify and counsel their at-risk drivers before they cause a collision. And, while telematics can involve significant up-front and on-going expenses, How’s My Driving programs are inexpensive and cost-effective.
For more information on telematics and How’s My Driving solutions, contact DriverCheck. We began the driver monitoring industry in 1986, and we’re still the leader in technology, innovation, and customer service.